Marketing flashcards, generated for you.

Product (what you sell), Price (cost), Place (distribution), Promotion (messaging). Example: Apple sells premium iPhones (product) at high prices through direct stores and carriers (place) with sleek ads (promotion).

Dividing a market into distinct groups with similar needs/behaviors. Example: Nike segments by athlete level (casual vs. pro) and sport (running, basketball, soccer).

The unique benefit a product/service offers that competitors don't. Example: Uber's value proposition is 'tap, ride, go'—faster, cheaper, more convenient than taxis.

Five stages: Awareness → Consideration → Decision → Retention → Advocacy. Example: You see a Netflix ad (awareness), read reviews (consideration), sign up (decision), keep watching (retention), recommend to friends (advocacy).

How you want customers to perceive your brand relative to competitors. Example: Volvo positions as 'safety leader' vs. BMW's 'performance/luxury.'

Segmentation → Targeting → Positioning. First identify segments, then choose which to serve, then define how you'll differentiate. Example: Lululemon segments by lifestyle, targets affluent fitness-focused women, positions as premium/aspirational.

Added value a brand name gives beyond the functional product. Example: A Rolex watch costs more than a Timex despite similar timekeeping because of brand prestige and perception.

Introduction → Growth → Maturity → Decline. Example: iPhone was new (2007), grew rapidly (2008-2012), now matures with incremental updates and premium positioning.

Total profit a customer generates over their entire relationship with a brand. Example: A Starbucks regular spending $5/day for 10 years has CLV of ~$18,000, justifying loyalty program investment.

Coordinating all promotional channels (ads, PR, social, email, events) to send consistent messaging. Example: Coca-Cola runs TV ads, social posts, influencer partnerships, and sponsorships all emphasizing 'happiness' simultaneously.